Content, brand
and digital strategy.

Content governance across markets

I established content governance across markets: shared accuracy and voice standards, publishing responsibilities, and processes for meeting editorial deadlines and commercial commitments. Regular one-to-ones, editorial meetings, and performance reviews gave local leads support and accountability without requiring central approval for every story. I worked with sales, sponsorship, fan engagement, creative, and product teams to make campaign requirements clear before production began.

The editorial strategy combined localized reporting with search-driven service content. In Canada, I focused coverage on live blogs and the Raptors’ 2019 title run. In India, coverage emphasized local features, Sunday games, and the NBA’s first preseason games in Mumbai. Local editors adapted coverage to their audiences across Europe, Latin America, Australia, and Japan.

Operationalizing the editorial strategy

• Local coverage plans, search priorities, staffing, and production schedules across international markets
• Official regional newsletters launched with the NBA Fan Engagement team in Canada, Australia, Latin America, Mexico, and Spain
• League Pass viewing guides, game recommendations, and subscription links, plus All-Star Voting and sponsor campaigns coordinated with commercial and fan-engagement teams
• Localized video programs with regional presenters and guests, including Spanish-language shows and Australia’s Courtside Huddle
• Editorial series on basketball history, social activism, and civic engagement, including work supporting NBA Voices